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Ngba Digital Time

NGBA holds Business Leadership and Strategy Training (B.L.A.S.T)

NGBA holds Business Leadership and Strategy Training (B.L.A.S.T)

The Nigerian-German Business Association has just concluded the 7th edition of the Business Leadership and Strategy Training (B.L.A.S.T) workshop titled “Building Brands, Winning Customers”.

The facilitator, Mr. Lampe Omoyele, Managing Director, the Lucent Consulting Company, urged participants to understand their audience consumption patterns which will serve as guide in media planning across relevant digital platforms.

This he said is germane in branding as in “today’s competitive world, success is no longer just dependent on mere customer satisfaction but customer delight”.

B.L.A.S.T workshop had in attendance some members of the association and non-members operating in various sectors of the economy who testified to getting practicable responses to their branding challenges.

 

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